Wal-Mart Starts Selling Caskets, Urns Online
The world’s largest retailer wants to keep its customers even after they die. Wal-Mart has started selling caskets on its Web site at prices that undercut most funeral homes, long the major seller of caskets.
Published: October 29, 2009
BENTONVILLE, Ark. (AP) - The world’s largest retailer wants to keep its customers even after they die.
Wal-Mart has started selling caskets on its Web site at prices that undercut most funeral homes, long the major seller of caskets.
The move follows a similar one by discount rival Costco, which also sells caskets on its site.
Wal-Mart quietly put up about 15 caskets and dozens of urns on its Web site last week.
Prices range from $999 for models like “Dad Remembered” and “Mom Remembered” steel caskets to the mid-level $1,699 “Executive Privilege.“ All are less than $2,000, except for the Sienna Bronze Casket, which sells for $3,199.
Caskets ship within 48 hours. Federal law requires funeral homes to accept third-party caskets.
The selection is listed, interestingly enough, under the “For The Home” section of the website.
To see the selection of caskets, click here.
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